Our Team Is Well-Versed In:
- Creating fresh, clear, and memorable
ways to tell your story using a creative
team, while maintaining constant client
- Evaluating, negotiating, implementing
and optimizing integrated campaigns.
- Analyzing client sales and other
performance metrics to ensure all
campaign tactics are meeting client
- Managing numerous programmatic
display and social media campaigns.
- Buying in-depth through Demand Side
and Supply Side-Side platforms.
- Providing combined research and
planning capabilities and unmatched
negotiation skills to develop unique,
- Utilizing leading media research tools
(e.g. Nielsen, Scarborough, SQUAD,
Simmons, Brand Tracker, Claritas and
- Implementing on-going in-flight
analysis of media placement -100%
posting on every flight.
- Reconciling all media elements,
including ratings, post analysis and
Navigating the Media Maze:
Broadcast Television is THE medium
for branding and changing behavior.
Broadcast television reaches 93% of
the adult population every day. No
other medium can claim this kind of
influence but Television is no longer a
solitary screen standing in the center
of the living room.
Radio is the best medium for frequency.
It performs well when promoting
time-sensitive campaigns or events.
Cable Television reaches only
about 1% of the local audience that
broadcast stations deliver and
seldom garners enough audience
share to even show up in individual
Nielsen Ratings’ surveys. For a
campaign to be successful, the
ads/PSAs would have to be placed
on a national level. Like
Radio, Cable TV can be
good for frequency, but
it should never be used
Quinntessential Media, LLC
Digital Media is the wave of the future;
and the future is now. Search engines
have replaced the Yellow Pages and
Social Media has become the new
“word of mouth" advertising. Television
is viewed on 4 different screens. In the
Digital Age, the key challenge is to
decide which media mix and messaging
strategy will generate maximum impact.