Our Team Is Well-Versed In:
- Creating fresh, clear, and memorable
ways to tell your story using a creative
team, while maintaining constant client
communication.
- Evaluating, negotiating, implementing
and optimizing integrated campaigns.
- Analyzing client sales and other
performance metrics to ensure all
campaign tactics are meeting client
goals.
- Managing numerous programmatic
display and social media campaigns.
- Buying in-depth through Demand Side
and Supply Side-Side platforms.
- Providing combined research and
planning capabilities and unmatched
negotiation skills to develop unique,
cost-effective solutions.
- Utilizing leading media research tools
(e.g. Nielsen, Scarborough, SQUAD,
Simmons, Brand Tracker, Claritas and
DCM).
- Implementing on-going in-flight
analysis of media placement -100%
posting on every flight.
- Reconciling all media elements,
including ratings, post analysis and
billing.
Navigating the Media Maze:
Broadcast Television is THE medium
for branding and changing behavior.
Broadcast television reaches 93% of
the adult population every day. No
other medium can claim this kind of
influence but Television is no longer a
solitary screen standing in the center
of the living room.
for branding and changing behavior.
Broadcast television reaches 93% of
the adult population every day. No
other medium can claim this kind of
influence but Television is no longer a
solitary screen standing in the center
of the living room.
Radio is the best medium for frequency.
It performs well when promoting
time-sensitive campaigns or events.
It performs well when promoting
time-sensitive campaigns or events.
Cable Television reaches only
about 1% of the local audience that
broadcast stations deliver and
seldom garners enough audience
share to even show up in individual
Nielsen Ratings’ surveys. For a
campaign to be successful, the
ads/PSAs would have to be placed
on a national level. Like
Radio, Cable TV can be
good for frequency, but
it should never be used
for reach.
about 1% of the local audience that
broadcast stations deliver and
seldom garners enough audience
share to even show up in individual
Nielsen Ratings’ surveys. For a
campaign to be successful, the
ads/PSAs would have to be placed
on a national level. Like
Radio, Cable TV can be
good for frequency, but
it should never be used
for reach.
| WHO WE ARE | WHY US | CAPABILITIES | CLIENTS | INSIGHTS | PORTFOLIO |
John Quinn
Principal
Quinntessential Media, LLC
jquinntv@gmail.com
301-335-0233
Principal
Quinntessential Media, LLC
jquinntv@gmail.com
301-335-0233
Q
Quinntessential Media
M
Radio
Television
Email
Outdoor
Social Media
Newspapers
Digital
Digital Media is the wave of the future;
and the future is now. Search engines
have replaced the Yellow Pages and
Social Media has become the new
“word of mouth" advertising. Television
is viewed on 4 different screens. In the
Digital Age, the key challenge is to
decide which media mix and messaging
strategy will generate maximum impact.
and the future is now. Search engines
have replaced the Yellow Pages and
Social Media has become the new
“word of mouth" advertising. Television
is viewed on 4 different screens. In the
Digital Age, the key challenge is to
decide which media mix and messaging
strategy will generate maximum impact.
Q
Quinntessential Media
