Washington Radiology Associates:
Challenge: With a limited budget, we were
tasked with introducing Washington Radiology’s
new 3D Mammography technology and building
awareness for the six DC-area locations
Solution: Leveraged out-of-home media by
featuring strategically placed Metro signage in
high volume transit stations and near
Washington Radiology’s six locations. Back-lit
dioramas enhanced Washington Radiology’s
compelling message and new technology. To
provide additional relevance, the campaign was
scheduled during Breast Cancer Awareness
month.
Results: Inquiries to Washington Radiology’s
web site grew 16%. Appointments from October
through December increased by 11%
tasked with introducing Washington Radiology’s
new 3D Mammography technology and building
awareness for the six DC-area locations
Solution: Leveraged out-of-home media by
featuring strategically placed Metro signage in
high volume transit stations and near
Washington Radiology’s six locations. Back-lit
dioramas enhanced Washington Radiology’s
compelling message and new technology. To
provide additional relevance, the campaign was
scheduled during Breast Cancer Awareness
month.
Results: Inquiries to Washington Radiology’s
web site grew 16%. Appointments from October
through December increased by 11%
Q
Quinntessential Media
John Quinn
Principal
Quinntessential Media, LLC
jquinntv@gmail.com
301-335-0233
Principal
Quinntessential Media, LLC
jquinntv@gmail.com
301-335-0233