Image Campaign:
WUSA 9 TV
WUSA 9 TV
Challenge: To introduce WUSA-TV’
s New Early News and Late News
Anchors to the DC market.
Strategy: Targeted Adults 25-54 with
a mix of locally top-rated networks,
digital display, and out of home
designed to reach them at work and
at home during key dayparts. Out-of-
home included 500 units negotiated
as added-value. Digital featured
lifestyle and behavioral targeting
designed to reach heavy news
viewers across a range of properties.
Results: Early News and Late News
viewership increased 25% during the
sweep period.
s New Early News and Late News
Anchors to the DC market.
Strategy: Targeted Adults 25-54 with
a mix of locally top-rated networks,
digital display, and out of home
designed to reach them at work and
at home during key dayparts. Out-of-
home included 500 units negotiated
as added-value. Digital featured
lifestyle and behavioral targeting
designed to reach heavy news
viewers across a range of properties.
Results: Early News and Late News
viewership increased 25% during the
sweep period.
John Quinn
Principal
Quinntessential Media, LLC
jquinntv@gmail.com
301-335-0233
Principal
Quinntessential Media, LLC
jquinntv@gmail.com
301-335-0233
Q
Quinntessential Media