Dual Work/Education Programs:
German Embassy

As part of an ongoing 15-year
relationship, the German Information
Center tapped Quinntessential Media
to create a public awareness
campaign for the German Dual
Work-Education program. German
companies have created over 750,000
jobs in the United States.

The 30-second television ad featuring
BMW Group CEO Harald Krüger,
BMW apprentice Maria Puckett, and
Cartens Spohr CEO of the Lufthansa
Group aired between January and
February on WUSA9 and WJLA-TV
then on FOX 5 and FOX Sports 1
between June and July during the
FIFA 2018 World Cup matches
between Germany, Mexico and South

Results: The campaign is delivering
over 8 million gross impressions and
is the Silver Corporate Image Telly
Award winner.
John Quinn
Quinntessential Media, LLC

Quinntessential Media