Substance Abuse Prevention:
Prince George's County Health Department
John Quinn
Quinntessential Media, LLC

In March of 2018, the Prince
George's County Health
Department in conjunction with
SAMHSA and the Maryland
Department of Health tapped
Quinntessential Media to create
and implement an initiative to
re-brand and re-focus public
awareness concerning the
negative effects of marijuana
use within the county.

With a core demographic of
young African Americans ages
12-24, parents and Hispanic
youth as a secondary target, the
#RUWOKE campaign included
creative messaging with
delivery via traditional (Radio &
Out of Home) and social media.
Quinntessential Media