Q
Quinntessential Media
Radio is the best medium for frequency. It
performs well when promoting time-sensitive
events.
Broadcast Television is the medium for
branding and changing behavior.
Broadcast television reaches 93% of the
adult population every day. No other
medium can claim this kind of influence
but Television is no longer a solitary
screen standing in the center of the
living room.
Digital Media is the wave of the future;
and the future is now. Search engines
have replaced the Yellow Pages and
Social Media has become the new “word
of mouth" advertising. Television is
viewed on 4 different screens. In the
Digital Age, the key challenge is to
decide which media mix
and messaging strategy will
provide maximum impact.
Cable Television reaches only
about 1% of the audience that
broadcast stations deliver and
seldom garners enough audience
share to even show up in individual
Nielsen Ratings’ surveys. For a  
campaign to be successful, the
ads/PSAs would have to be placed
on a national level. Like Radio, Cable
TV can be good for frequency, but it  
should never be used for reach.
John Quinn
Principal
Quinntessential Media, LLC
jquinntv@gmail.com

301-335-0233
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