Dynamic Korea:
Embassy of the Republic of Korea
In May of 2009, the Embassy of
the Republic of Korea sought to
promote the country’s "Dynamic
Korea" campaign to coincide
with bilateral talks between
Presidents Lee and Obama.

The multi-platform effort
included an on-air 5PM, 6PM
and 11PM, Inside Washington
and ABC Nightline. The
campaign was highlighted by a
full-page, color ad in POLITICO
and banner ads on wjla.com
during the week of the bi-lateral
meetings.
Q
Quinntessential Media
Principal
Quinntessential Media, LLC
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