Kazakhstan on the Road to Europe:
Embassy of Kazakhstan
The Embassy of Kazakhstan
presented a campaign that coincided
with President Nazarbayev’s visit to
the United States. The campaign’s
objective was to promote the nation’s
leadership role in Central Asia and its
progress as the country moves
towards a more democratic society.
The 30-second spot was produced
that received so much publicity that
all 3 major networks and Kazakhstan
ended up as an answer on the
popular syndicated Jeopardy! show.
Results: the 2-week campaign was
seen by 3,050,000 people on an
average of 3 times. The Embassy’s
web site received 8,000 visitors
during the flight.
Quinntessential Media, LLC