Freedom Without Walls:
To mark the 20th anniversary of the
fall of the Berlin Wall, a multi-platform
ad campaign was created to raise
public awareness of one of the most
profound events of the 20th century.
The campaign included production of
a thirty-second spot featuring clips
from Presidents Reagan, Obama and
Kennedy speaking in Berlin, a
four-week broadcast schedule and
inclusion in 20,000 Global Community
calendars and on the corresponding
wjla.com web page, where the
German flag linked to germany.info.
Results: The campaign delivered a
total of 7,276,544 gross impressions
in the Washington, D.C. market.
Quinntessential Media, LLC