Eldercare Locator:
Nat'l Association of Area Agencies on Aging
Nat'l Association of Area Agencies on Aging
The objective of the campaign was to
create public awareness for Eldercare
Locator by directing the older segment
of the population (persons 65+) and
their caregivers (35-54) to call the
Eldercare Locator phone number to
learn more about services available for
older adults from coast to coast.
A series of thirty-second PSAs were
produced for the Eldercare Locator
program. The campaign, aired in
Washington on ABC 7.
Results: the N4a call center's volume
increased by 70% while the PSAs
were on-air. Nationally , The PSAs
were also distributed by The National
Association of Broadcasters.
create public awareness for Eldercare
Locator by directing the older segment
of the population (persons 65+) and
their caregivers (35-54) to call the
Eldercare Locator phone number to
learn more about services available for
older adults from coast to coast.
A series of thirty-second PSAs were
produced for the Eldercare Locator
program. The campaign, aired in
Washington on ABC 7.
Results: the N4a call center's volume
increased by 70% while the PSAs
were on-air. Nationally , The PSAs
were also distributed by The National
Association of Broadcasters.
John Quinn
Principal
Quinntessential Media, LLC
jquinntv@gmail.com
301-335-0233
Principal
Quinntessential Media, LLC
jquinntv@gmail.com
301-335-0233
Q
Quinntessential Media